Feb 2007 - KYMCO EXPAND INTO PROFESSIONAL ATV MARKET

KYMCO is one of the world’s leading manufacturers of Scooters, Motorcycles and ATVs. But, its Europe where the Taiwan based company has experienced unprecedented success for its utility quad range, and this has firmly positioned them as the European market leader for road-legal ATV’s. In 2005, KYMCO exported over 43,000 units. Figures for the first six months of trading in 2006 show 28,000 units shipped, reflecting a considerable increase in demand for its products. With a strong heritage dating back to 1963, KYMCO has significantly increased its UK market share for both it’s two and four-wheel machines in the last eight years, and now competes with the best-known names in the industry. Crucially, all of KYMCO’s machines are affordable, offering incredible value for money, without compromising on design quality and engineering excellence. The secret to KYMCO’s success in the professional ATV market has been the development of the new MXU range, and the organic growth of its business in the UK through MASCO. MASCO has been increasing its ATV dealer network, building on the success of the two-wheel business, and is now focused on broadening awareness of the MXU range to the forestry, local authority and agricultural markets specifically.

As a manufacturer, KYMCO makes a huge commitment to research and development, which is reflected in its MXU range. In less than 18 months KYMCO has introduced four separate ATV models: MXU150, 250, 300 and now a powerful 500cc model, the MXU500, all of which are fully homologated road legal machines with prices ranging from £2499 to £5499 inclusive of VAT. The time to market demonstrates KYMCO’s immense flexibility and focus in responding to this growing market.

The MXU 150RL and larger MXU 250RL have been designed for the professional and semiprofessional markets and both inherit KYMCO’s proven pedigree for build quality and engineering excellence. Both models benefit from an automatic gearbox and adjustable suspension, making them comfortable and easy to use. The smaller MXU 150RL, which has a towing capacity of 100kg, is ideal for non-heavy duties, due to its lightweight build and easy manoeuvrability. The MXU 250RL is a slightly larger version of the 150, and is one of the best selling road legal quads in Europe offering excellent on or off-road capability. The increased power and more robust nature of the MXU 250RL makes it ideal for towing larger loads and operating in more demanding off-road environments.

Larger still, the MXU 300 RL professional ATV has a powerful 4-stroke liquid cooled 270cc engine, automatic transmission, with high and low gear ratios, dual-purpose tyres, front and rear carriers and features a low maintenance shaft drive. The vehicle’s gearing options make it ideal for manoeuvring and towing across multi-terrain environments without causing undue wear and tear to the engine.

New to the market, the MXU 500RL is the ultimate workhorse of the KYMCO range and signifies the company’s continuing commitment to developing ‘fit for purpose’ quads for the professional market. Powered by a liquid-cooled 500cc four-stroke engine, the heavy-duty machine benefits from many significant features, including a switchable 2wd-4wd function, a fully automatic high/low ratio CVT gearbox with reverse gear, adjustable suspension, electric and pull start, digital display, an auto-locking front differential, and dual purpose tyres. The towing ability is 454kg (1000lb), and load capacities are rated for the front, rear and hitch are rated at 45/85/450kg respectively.

To complement the overall package, KYMCO also offer a valuable two-year parts and labour warranty on all models as standard, and a competitive insurance offer in conjunction with insurance partner, MCE. All customers who purchase a KYMCO Quad will also receive a free safety and training DVD, which has been produced in conjunction with Lantra Awards and BikeSafe.

For further information on KYMCO, please click here.

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